When I answer the question, "What do you do?" and I say, "I'm a Feldenkrais practitioner," the response is too often, "I'm sorry, felden-what?" It's an ongoing issue that the method I practice has a name that doesn't mean anything to anyone, because it's some guy's hard to spell and hard to remember last name. The Feldenkrais Method isn't going to get rebranded anytime soon, so it's up to practitioners to make our work accessible to the public.